Idaho’s Address Confidentiality Program helps survivors of domestic abuse find hope and peace.
We were proud to help them reach out to those who needed their program, and explain what it had to offer. Through video, a difficult topic could be clearly and easily discussed with a consistent message communicated to possible applicants.
Detailed yet Approachable
Discussing domestic abuse, sexual assault, and human trafficing, especially with survivors, is a delicate process. By carefully and thoughtfully working to prepare a script with Address Confidentiality Program subject matter experts (SMEs), Ideeuh’s creative team was able to construct a simple 2 minute video to do just that.
By approaching the subject through video, ACP counselors and application assistants have a consistent, detailed tool they can email to prospective applicants, or send to shelters and intake centers to assist them in describing not only the program, but its benefits and its application requirements.